Collection of the Canadian Automotive Museum
From The Canadian Magazine, April 1911. A well-established U.S. luxury electric brand, Rauch & Lang went on to become one of the largest electric carmakers in the United States and would continue making industrial and commercial electric vehicles well into the 1960s. Its licensing deal with McLaughlin in 1911 may not have actually produced any cars.
Transcription of Main Paragraph:
“The recent battery improvements have made the Electric, when properly constructed, a desirable car for Doctors, ladies, theatre-goers, callers, etc. The McLaughlin Electric on Rauch & Lang chassis is properly constructed. The brakes are strong and effective. The speeds and brakes are all on one lever. It can’t be started except at the will of the owner. Everything is safeguarded to a nicety, and the finish, upholstering and appointments are – well we can’t describe them with printer’s ink. Call and see it. Bring an expert. Go over it from tip to tip and from top to bottom. Note its class, simplicity, safety. If you want an Electric it will sell itself to you.”