News In New Iceland
Many households in the New Iceland colony, which officially became a part of the province of Manitoba in 1881, subscribed to one or both the Winnipeg papers, Heimskringla and Lögberg. Still, some felt that a local paper would better serve their needs. By the mid 1890s, the area had been without a local Icelandic paper since the end of Framfari in 1880.
On December 12, 1897, the first issue of Bergmálið was published. The newspaper was based in Gimli, New Iceland’s largest settlement, and was edited by local printer and bookbinder, Gísli M. Thompson. Bergmalið’s stated goal was to deliver general news, but it also concentrated on local news and community affairs. However, Bergmálið ceased publication after just three years.
Roughly two years later, in early 1903, the first issue of Baldur was published. The newspaper was produced in Gimli by a group of individuals who would eventually form the Gimli Printing and Publishing Company. Einar Ólafsson, who briefly served as editor of Heimskringla in 1897–1898, took on editorial duties for Baldur. However, following Einar’s untimely death in 1907, Rev. Jóhann P. Sólmundsson became the paper’s editor.
Like Bergmálið, Baldur contained general news and covered affairs and news local to Gimli and the New Iceland area. The paper is particularly noted for advancing progressive points of view. Baldur appeared weekly until its final issue on February 2, 1910. It holds the distinction of having the longest print run of any newspaper published in New Iceland at just over seven years.
Winter scene of a Gimli street, 1907.
Baldur was not, though, the last Icelandic newspaper published in New Iceland. That distinction belongs to the weekly newspaper Gimlungur, which was published by Gísli P. Magnússon’s Maple Leaf Printing and Supply Company. Gimlungur’s first issue appeared on March 30, 1910, where it claimed to be “a paper for farmers and labourers.”
The paper’s original editor was Sigurður G. Thorarensen, but before long Gísli himself took over. However, Gimlungur proved to be the shortest lived of the New Iceland newspapers. It lasted for just eighteen months. In what would be the paper’s final issue, Gísli reminded readers that a newspaper can only survive if readers pay their subscriptions on time. The same issue included an ad for the sale all of Maple Leaf Printers’ assets.
The three Gimli papers indicate a strong desire in New Iceland for greater local coverage than the Winnipeg papers could provide. However, a smaller subscriber base and a lack of interest from readers outside of New Iceland were likely major factors in the papers’ short lives.



