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Andrew King Carving a Wood Block Melville-Ness Collection Saskatchewan Archives Board S-MN-B 40811950
Saskatchewan
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The New Printing Business - Show PostersAt that time two express trains each day, back and forth, passed through Rouleau providing close connections, west, north and east with main line Canadian Pacific Railway trains.
We met that evening for a more detailed assessment of the idea. His knowledge of the overall poster printing situation and his conclusions convinced me that a paying volume of business could be built up in serving travelling road shows.
I was almost completely ignorant of the styles and quantities of paper used by show companies. I did not even know the size of a "show" one-sheet, which incidentally is 28 by 42 inches. (Excerpt from Paper, Pen and Ink by Andrew King, Pg 68-71)
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Andrew King in front of a Billboard of a Circus Girl and Elephant1950
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So our meeting turned into a school of instruction that lasted until the early morning hours, beginning with a listing of the different sizes of posters, date lines and cards, all specified in the lingo of the show business from snipes and daubs to 28-sheet billboards. ... (Excerpt from Paper, Pen and Ink by Andrew King, Pg 68-71)5
Two Clowns with Large Drum Poster King Show Prints and Enterprise Show Prints1 January 1920
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It was then the astute circus operator began to calculate shrewdly, not only how to capture more dollars, but also how to operate and promote his show more economically.Part of this efficiency drive was the standardization of poster sizes, in effect the early beginnings of mass production techniques. (Excerpt from Paper, Pen and Ink by Andrew King, Pg 68-71)
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Trumpet Girl Poster King Show Prints and Enterprise Show Prints1 January 1920
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Posters and date lines in all the smaller sizes are cut without waste of paper from one-sheets. They are of such dimension that six of one size, three of another, and two of another cut evenly out of a one-sheet.When one remembers that there were just six show days a week, and that date lines were most often (almost exclusively) ordered for a week at a time, such orders could be printed entirely on full sized sheets, with the various sized posters cut apart after the printing was done. This enabled presses to run at full-cylinder size-capacity all the time. (Excerpt from Paper, Pen and Ink by Andrew King, Pg 68-71)
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Trapeze Girl Poster King Show Prints and Enterprise Show Prints1920
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Once this mathematical angle of show printing had been explained to me it was a fairly simple matter to being selecting sizes and styles of wood type.All letters one inch in vertical height to several feet high are made of wood, mainly because of the lightness in weight. (Excerpt from Paper, Pen and Ink by Andrew King, Pg 68-71)
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Midway Girl Poster King Show Prints and Enterprise Show Prints1920
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Girl on Elephant with Dancing Horses Poster King Show Prints and Enterprise Show Prints1920
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